Shop Window — AI for Trades, in Practice

Shop Window is where AI stops being a headline and starts being useful to a trade business. It's about the moment that matters most: a customer finds you, and either they book you or they go to the next name on the list.

What you'll find here

Practical posts, written for someone who runs a business with their hands, not a keyboard. Three kinds:

• Websites. Why some trade websites turn visitors into bookings and others just sit there, what a contact form costs you, and what customers actually look for when they land on your site.
• Voice agents. What a voice agent on your website really does, how customers feel about talking to one, and what happens when someone finds you at nine at night.
• Everything else. Missed calls, quotes, reviews, and all the small things between "they found you" and "they booked you".

No hype and no jargon. If something is worth doing, we'll explain how. If it isn't, we'll say so.

Why this is its own section

The rest of this blog is about the bigger picture: where AI is going in Machine Room, and the big changes in trades argued from both sides in Tradewinds. Shop Window is the hands-on part. It's what you can actually use on Monday morning.

Where this connects

If you want to see what all of this looks like when it's built for one business, that's the Talking Website. Talk to Ollie on our homepage and you'll hear exactly what your customers would.