Privacy policy

Who we are

Contact: support@aiprofitcentres.com · 07737 810048

AI Profit Centres Ltd, company number 17421191, 31-C Block, Balby Court Business Campus, Balby Carr Bank, Doncaster, South Yorkshire DN4 8DE, United Kingdom.

We are the data controller for personal data you give us as a prospective or existing customer (your business and contact details, payment records, and the account records we hold about you), and for data collected when you personally talk to Ollie or book a call on this site, aiprofitcentres.com.

If you are an AIPC customer running a Talking Website, a different split applies. When someone contacts your business through your site, they are giving their details to your business, for your business's purposes. You are the data controller for that data. We process it on your behalf and on your instructions, as your data processor.

What data we collect, and why

Who we share data with

We do not sell your data. We share it only with the tools that help us deliver what you have asked for:

• ElevenLabs — processes voice conversations with Ollie.
• Calendly — handles specification call booking (name, email, mobile and chosen time, used to arrange the call).
• TextMagic — sends SMS messages.
• WhatsApp (Meta) — sends messages and links, if you prefer WhatsApp.
• Stripe — processes payments.
• Railway and Vercel — host our systems and website.
• Google — Google Analytics 4 (how the site is used) and, separately, AI coding tools used to build our systems and run search-ranking analysis against mostly public business data. Those coding tools do not see real call transcripts.
• Microsoft — Microsoft Clarity (how visits move through the public pages).
• Anthropic — powers an AI assistant used to review real call transcripts as part of quality checks, and to help run day-to-day operations.
• Anysphere, Inc. — powers an AI coding tool used to build and maintain our systems, to diagnose and fix faults in our voice agents (which can mean reading call transcripts), and to gather publicly available business contact details for prospecting.

Each of these is a data processor acting on our instructions, not an independent controller of your data, except where the law says otherwise.

If we have a genuine emergency — a system crash, a suspected security incident, or data corruption — a technician may need access beyond their normal role, only to diagnose or contain the problem. That access is limited to the incident.

We may also share data where required by law, or to protect our rights or the safety of others.

International transfers

Some of the services we use process data outside the UK. Where that happens, we rely on appropriate safeguards so your data is still protected to UK standards — for example the UK International Data Transfer Agreement, or the EU Standard Contractual Clauses as adopted for UK use.

Railway, which hosts our systems, processes primarily in the United States. Those transfers rely on Standard Contractual Clauses plus the UK Addendum, and/or the EU–US / UK / Swiss Data Privacy Framework.

ElevenLabs, Calendly, TextMagic, WhatsApp (Meta), Stripe, Vercel, Google, Microsoft, Anthropic and Anysphere may also process data outside the UK. The same class of safeguards applies.

How long we keep data

If you become a customer: your records are kept for the duration of the relationship, plus 6 years after it ends. That matches the standard limitation period for a civil claim in England and Wales.

If you contact us but do not become a customer (for example a call enquiry that does not convert): kept for 6 years from the date of that contact.

If we build you a Test Drive and you do not go ahead: the photos, business details and other content you gave us to build it are deleted 30 days after your Test Drive, along with the Test Drive site and its voice agent.

If you ask us to delete your data and we have no legal reason to keep it, we will, regardless of the above.

Your rights

Under UK GDPR, you have the right to:

• Ask what personal data we hold about you, and get a copy of it
• Ask us to correct inaccurate data
• Ask us to delete your data (in certain circumstances)
• Ask us to restrict or object to certain processing
• Data portability, where applicable
• Withdraw consent at any time, where processing is based on consent

To exercise any of these, email support@aiprofitcentres.com. If you are not satisfied with our response, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Children

Our services are intended for business use by adults. We do not knowingly collect data from anyone under 18.

Cookies

We use the technical cookies needed to make the site function, including the voice agent and the booking flow.

We use Google Analytics 4 cookies to understand how the site is used.

If you arrived from an advert, we store a first-party cookie for up to 90 days that remembers the advert details (for example a Google click ID and campaign). That is so we can tell whether a later booking came from that advert. It does not store your name.

We do not currently use advertising cookies from third-party ad networks beyond that attribution cookie and Google Analytics.

We use Microsoft Clarity on the public pages of this site: the homepage, About, Support, the blog, the Talking Website pages, and these legal pages. Clarity is a Microsoft service. It rebuilds how a visit moves through the page — taps, scrolls and mouse movements, and the page as it looked. It is not a video of you or your screen. We use it to see where a visit stops, including a visit from an advert that leaves straight away.

Clarity is not loaded on the Spec form, the payment page, the customer portal, a Test Drive reveal, the waitlist, or the site audit. Those pages are not sent to Microsoft.

Clarity's default masking stays on. Anything typed into a box, and the choices in a drop-down, are masked. Microsoft says masked content is not uploaded. Numbers and email addresses shown on a page are masked as well. The words of the public pages can still be seen in a recording.

Microsoft keeps a playback of a visit for 30 days. A recording we mark as a favourite is kept for 9 months. After 30 days Microsoft also keeps a sample: 1% of recordings, or 10 recordings a day, whichever is higher, for up to 9 months. Click counts and heatmaps are kept for 9 months. Microsoft says the data, including backups, is then deleted and cannot be recovered.

Clarity does not set a cookie on aiprofitcentres.com. A visit is sent to Microsoft without a cookie that remembers the browser. Microsoft's own notes say that, for a visit from the UK, it only sets that cookie after the visitor has agreed to it. This site does not ask for that agreement.

Changes to this policy

We will update this page if what we collect or how we use it changes, and update the date at the top. Significant changes will be flagged clearly, not buried in a date change alone.